Privacy Policy

Last updated: May 31, 2026

Akuntsu (“we”, “us”, “our”) is committed to protecting the personal information of the people who visit our website and contact us. This Privacy Policy explains what information we collect, why we collect it, how we use it, and your rights regarding your data.

We operate from Montreal, Quebec, Canada. Our practices are designed to comply with Quebec’s Law 25 (Act respecting the protection of personal information in the private sector) and Canada’s federal private sector privacy law (PIPEDA).

1. Who Is Responsible for Your Data

The person responsible for the protection of personal information at Akuntsu is: Serge Labelle (CEO)

Contact: serge.labelle@akuntsu.com

Address: 4060 boul Saint-Laurent #703, Montreal, Quebec, Canada, H2W 1Y9

2. What Personal Information We Collect

Through the Audit / Contact Form (Airtable)

When you submit our “Start With an Audit” form or any contact form on the Site, we collect:

Full name
Work email address
Company or organization name
Job title or role
Project description and pain points (what you write in the free-text fields)
Service areas you selected
How you found us (if provided)

Through Newsletter Sign-Up (Brevo)

If you subscribe to our newsletter or insights emails, we collect:

Email address
First name (if provided)

Through Website Analytics

Our website may collect standard analytics data through WordPress plugins or third-party tools, which may include:

Pages visited and time spent on the Site
Browser type and operating system
Referring website or search term
Approximate geographic location (country or city level)

This data is collected in aggregate and is not typically linked to an identifiable individual. We will update this section with specific tools used (e.g. Google Analytics, Plausible) once confirmed.

What We Do Not Collect

We do not collect payment information, government identification numbers, or sensitive personal information (as defined under Law 25) through this Site.

3. Why We Collect Your Information

We use your personal information only for the purposes for which it was collected:

To respond to your inquiry or audit request
To schedule and conduct a consultation call
To send you project-related follow-up communications
To send you our newsletter or insights (if you subscribed)
To improve our website and understand how visitors use it

We do not use your information for automated decision-making or profiling.

4. Legal Basis for Processing

We collect and use your personal information on the following bases:

Consent: When you submit a form or subscribe to our newsletter, you are giving us your consent to use your information for the stated purpose.
Legitimate interest: We may use analytics data to improve our website and service communications, where this does not override your rights.

You may withdraw your consent at any time. See Section 7 for your rights.

5. How We Store and Protect Your Information

Tools We Use

Your personal information is stored and processed using the following third-party platforms:

Airtable (airtable.com): Stores form submissions and contact records. Airtable is a US-based company. Data may be transferred and stored outside Canada. Airtable’s privacy policy is available at airtable.com/privacy.
Brevo (brevo.com, formerly Sendinblue): Manages our newsletter and email communications. Brevo is a French company with servers in the European Union. Brevo’s privacy policy is available at brevo.com/legal/privacypolicy.
WordPress / Elementor: Powers our website. Hosted on [INSERT HOSTING PROVIDER]. WordPress’s privacy policy is at wordpress.com/privacy. Elementor’s privacy policy is at elementor.com/privacy-policy.

International Data Transfers

Some of the tools we use store data outside Canada (primarily in the United States and the European Union). Where data is transferred outside Canada, we take reasonable steps to ensure it receives a comparable level of protection. Under Quebec’s Law 25, we are required to conduct a privacy impact assessment before transferring personal information outside Quebec. [NOTE: Complete this assessment before publishing — a Quebec lawyer can assist.]

Retention

We retain your personal information for as long as necessary to fulfil the purpose for which it was collected, or as required by law. Typically:

Audit form submissions: 24 months from the date of your inquiry
Newsletter subscribers: Until you unsubscribe
Analytics data: As configured in the analytics tool (typically 14 months)

After the retention period, data is deleted or anonymized.

Security

We take reasonable technical and organizational measures to protect your personal information against unauthorized access, disclosure, or destruction. These include access controls on our tools, strong password policies, and limited access to personal data within our team.

No method of electronic storage or transmission is 100% secure. In the event of a confidentiality incident (data breach) that presents a risk of serious harm, we will notify the Commission d’accès à l’information (CAI) and affected individuals as required by Quebec’s Law 25.

6. Cookies

Our website may use cookies — small text files stored on your device — to improve your browsing experience.

Essential cookies: Required for the website to function correctly. These cannot be disabled.
Analytics cookies: Used to understand how visitors use the Site. [Specify tool if applicable: e.g. Google Analytics, Plausible.] You may opt out of analytics cookies.
Marketing cookies: We do not currently use marketing or advertising cookies.

Most browsers allow you to control or delete cookies through your settings. Disabling cookies may affect the functionality of parts of this Site.

7. Your Rights

Under Quebec’s Law 25 and PIPEDA, you have the following rights regarding your personal information:

Right of access: You may request a copy of the personal information we hold about you.
Right to correction: You may ask us to correct inaccurate or incomplete information.
Right to deletion: You may request that we delete your personal information, subject to our legal obligations.
Right to withdraw consent: You may withdraw your consent to our use of your data at any time. This will not affect the lawfulness of processing carried out before withdrawal.
Right to data portability: You may request your data in a structured, machine-readable format where technically feasible.
Right to lodge a complaint: You have the right to file a complaint with the Commission d’accès à l’information (CAI) if you believe your privacy rights have been violated. Contact: cai.gouv.qc.ca.

To exercise any of these rights, contact us at serge.labelle@akuntsu.com. We will respond within 30 days as required by law.

8. Newsletter and Marketing Emails

If you subscribed to our newsletter or insights emails through Brevo, you may unsubscribe at any time by clicking the unsubscribe link in any email we send, or by emailing us at serge.labelle@akuntsu.com.

We do not sell, rent, or share your email address with third parties for marketing purposes.

9. Children’s Privacy

This Site is not directed at children under the age of 14. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately at serge.labelle@akuntsu.com and we will delete it promptly.

10. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those websites. We encourage you to review the privacy policies of any third-party site you visit.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, tools, or legal requirements. When we make material changes, we will update the “Last updated” date at the top of this page. We encourage you to review this page periodically.

12. Contact Us

If you have questions, concerns, or requests regarding your personal information or this Privacy Policy, please contact:

Privacy Officer, Akuntsu

serge.labelle@akuntsu.com

4060 boul Saint-Laurent #703, Montreal, Quebec, Canada, H2W 1Y9

You may also contact the Commission d’accès à l’information (CAI) at cai.gouv.qc.ca if you have concerns about how we handle your personal information.