Akuntsu was appointed to manage the bilingual coordination and operational relationship between X Games and the Japanese licensee from the project’s earliest stages. We facilitated cross-cultural communication, aligned production expectations, and remained embedded across every event cycle to support operational continuity and execution. Now entering its fifth consecutive edition, X Games Japan has grown into a sustainable annual event attracting more than 40,000 attendees per edition, demonstrating the long-term potential of globally aligned sports productions in Japan.